Disney enters UK wearable tech completion as a sponsor

It was recently announced that Walt Disney is amongst the several sponsors for a new wearable tech competition run by IC in the UK, which will see a prize pot of £210,000 offered to start-ups.

There are a set of six categories in the competition and has six winning companies that can individually win up to £35,000 each. Categories include hospitality, entertainment, design, sport and wellbeing, health and safety, and accessibility.

Disney is demanding entrants to create wearables for kids while McLaren Applied Technologies and Loughborough University are looking for sensor technology and tracking performance while GLH Hotels have been asking for guest centric experience through wearables.

Meanwhile Network Rail is asking entrants for technology that reacts to the local environment; Queen Mary University wants plug-and-play for textile wearables and IT company Atos wants to see entries which unlock accessibility through wearables.

Geoff McGrath, vice president, McLaren Applied Technologies has stated that McLaren MAT is proud to support the IC tomorrow wearable tech contest and contribute to the innovative development of this significant growth market.

MAT as a firm has developed unique expertise in real-time data monitoring and analytics to optimise the performance of both individuals and teams.

It is quite an exciting contest when one sharp startup is pitted against another. All 6 have been reported to be amongst the best and very ambitious. We have witnessed a revolution of wearables in 2014 and this contest seems to be aimed at breaking the deadlock that the industry seems to be facing with regards to producing impressive wearables. This competition is therefore directed into encouraging a next-generation ground break.

The deadline for applications is 12pm on 10 March 2015. Shortlisted entries will be invited to a live pitch and Q&A with a panel of judges. The final trial launch for successful applicants is scheduled to take place in spring 2016.

Last year Walt Disney World released the MagicBand, a wrist band which sends and receives RF signals around the park, to enable visitors to carry out a variety of actions including parents allocating money to children to spend.