Why there’s no doubt in anybody’s mind that marketing is behind the success of most businesses, it can be hard to know what sort of marketing campaign to rely on. Advertisement has existed forever, and the arrival of the internet has completely changed the way marketing operates, however just because there are new technologies it doesn’t mean we should neglect pre-existing marketing venues.
SMS Marketing for example is one of the most reliable ways to market to thousands of potential clients at a time. And while it might be easy to assume that SMS marketing is a thing of the past, nothing could be further away from the truth. So let’s take a look at the key reasons why you should consider relying on SMS services for your next marketing campaign.
All consumers have a phone
While some people might believe that SMS marketing is outdated this couldn’t be further from the truth, if anything it’s a great moment to use these services. Nowadays everybody has a phone, and the amount of time the average user spends on their phone is only increasing by the day. This means that by relying on SMS marketing you’ll be able to target potential clients in a medium they already invest a lot of time on. Email campaigns can be easily dismissed or filtered out by either automatic or manual means. SMS however arrive on a completely different channel and are tied to separate notifications, Meaning that every SMS that your clients receive is more likely to be read than an email alternative.
It’s easy and practical
Another major advantage of SMS marketing is just how simple it is to handle from a business perspective. SMS doesn’t require a lot of information, to begin with, and most consumers will end up registering their phone when using any sort of web or app functionality on your business. But on top of that SMS is also a really simple way to engage thousands of consumers in next to no time.
SMS messages have to fit 160 characters so they are concise, straight to the point, and don’t require additional visual aids or designs. They can also be delivered in bulk to a list of clients as long as you wish, and this allows you to target countless potential clients in a matter of seconds.
On top of that getting started is no problem with countless SMS marketing firms ready to assist you at any moment’s notice. Sites like Textedly.com offer great results and have abundant reviews backing them up. So starting your SMS marketing campaign is easier than ever.